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What is a CRM system?

We constantly hear about the importance of using a CRM system, but what really is a CRM system?


Imagine having a superhero sidekick who knows everything about your friends, what they like, and even what they had for breakfast. That's what a CRM (Customer Relationship Management) system is for businesses!

CRM symbol

CRM is a software system that easily helps organizations of all sizes streamline processes, build customer relationships, increase sales, improve customer service, and increase profitability. It´s almost like having a personal assistant that organizes info about your friends and their likes and dislikes, making it easy for you to plan fantastic hangouts.


Elevate Customer Connections, Effortlessly

From the first "hello" to the final "goodbye," CRM is there, helping you communicate with both new and existing customers. It automatically keeps track of all customer contact information such as email, telephone, website social media profile, and more, as well as other information, such as recent news about the company's activity, and it can store details such as a client's personal preferences on communications. CRM gives you a full overview of your customers throughout the whole journey! Much more efficient than a notepad, right?


With access to all this information, the marketing team can easily plan future campaigns and alter their strategies to fit earlier results, sales will have access to past interactions and purchases to give more personalized service, and the support team will automatically be able to see all data, giving first class service- all resulting in happy customers and a strong brand image!


Boost Your Business

Even better, you can now sync your CRM system with your Wave! By connecting Wave with your CRM, all data will be updated automatically- eliminating the room for errors across departments. Automatic invoicing, updated customer information, and happy employees!






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